2.1 Linguistics and Business English

　　1. Basic Concepts of Business English

　　2. Discourse analysis and business English

　　3. Pragmatics and business English

　　4. Functional linguistics and business English

　　5. Cognitive linguistics and business English

　　2.2 Business Knowledge

　　1. Concepts of international business

　　2. Corporate culture

　　3. Leadership and organizational structure

　　4. Corporate social responsibility and ethics

　　5. Business presentation and negotiation

　　6. Marketing mix and sales

　　7. Human resources management

　　8. Accounting and financial analysis

　　9. Entrepreneurship and innovation

　　10. Consumer behavior

　　11. e-business and internet

　　12. Basic concepts and principles of economics

　　13. Concept of continental law and common law

　　14. International trade theories and WTO

　　15. International negotiation procedures

　　16. International treaty/agreement

　　2. 3 Concepts and Theories of Intercultural Communication

　　1. Definition and classification of intercultural communication competence

　　2. Theories of ICC (e.g. Kluckholn and Strodbeck’s Value Orientations Hofstede-Bond Value Dimensions, Hall’s High and Low Context Orientations, etc.)

　　3. Verbal and nonverbal communication

　　4. Differences in language, thought and culture between Chinese and westerners

　　5. Chinese and Western business culture and etiquette

　　6. Intercultural communication skills

　　2.4 Business Knowledge

　　1. Concepts of international business

　　2. Corporate culture

　　3. Leadership and organizational structure

　　4. Corporate social responsibility and ethics

　　5. Business presentation and negotiation

　　6. Marketing mix and sales

　　7. Human resources management

　　8. Accounting and financial analysis

　　9. Entrepreneurship and innovation

　　10. Consumer behavior

　　11. e-business and internet

　　12. Basic concepts and principles of economics

　　13. Concept of continental law and common law

　　14. International trade theories and WTO

　　15. International negotiation procedures

　　16. International treaty/agreement

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